Many of at this time’s younger social media customers are discovering new music by way of TikTok. This week, the main social media platform paired up with Audius, a streaming platform that’s shortly changing into one of many largest decentralized client purposes.
TikTok’s Unlikely Match
The pairing is very fascinating contemplating that round a month in the past, TikTok took additional steps to limit crypto content material from influencers and creators on the platform. The sharing characteristic on TikTok went into impact at this time and can look to offer upcoming artists publicity on the platform by enabling them to add music straight from Audius to TikTok. Move over Spotify, Apple Music, and crew; there’s apparently a brand new participant on the town.
Audius has a roster of over 100,000 artists, together with main EDM publicity, with artists akin to Skrillex and deadmau5. The platform was established in 2018 and launched in 2019, and makes use of Ethereum and Solana blockchains. Audius surpassed 5 million month-to-month customers in latest weeks as properly; that quantity was beneath one million as lately as January, in keeping with a Rolling Stone report.
Audius boasts an open community, governance on the platform, and safety round artist’s work. The Audius protocol even permits customers to stake the platform’s native token on hosted companies to earn income.
The new partnership opens the door for a brand new “TikTok Sounds” library on the social media app.
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More About Audius
The cope with TikTok is the primary main consumer-facing partnership for Audius and will very properly open the door for an inflow of recent music artists that flock to the platform given the streamlined capacity to dish out content material on TikTok.
Where does crypto actually come into play? Unlike conventional streaming gamers like Spotify, creators aren’t paid on a per-stream foundation. Audius as a substitute supplies the foundational infrastructure for artists to monetize their work, together with by means of NFT gross sales.
Creators on the Audius platform will also be rewarded with the platform’s native token, $AUDIO.
Audius additionally affords Hedgehog, which is an “open-source, client-side Ethereum pockets” that enables customers to streamline dApp interplay.
Can Audius’ mannequin of decentralization and incentive-alignment influence TikTok’s perspective on creators? TikTok has usually been slated as a creator-friendly platform, by the use of instruments just like the TikTok Creator Marketplace – which permits creators and influencers a streamlined course of to attach with manufacturers and different companions for paid content material alternatives.
In final weekend’s ‘NFTs In A Nutshell,’ we prompt that Twitter and Reddit have been two of essentially the most aggressive mainstream social media platforms to have interaction with crypto (each by the use of NFTs primarily). Could TikTok emerge as a participant within the house as properly?
Audius' native platform token, $AUDIO, has discovered new life with a brand new partnership with TikTok. | Source: AUDIO-USD on TradingView.com
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Featured picture from Unsplash, Charts from TradingView.com