Building Blockchain Internet Architecture With MAD Network

BeinCrypto spoke to Adam Helfgott, CEO of MAD Network. He discusses their layer two blockchain and the way they’re constructing trusted purposes throughout industries.

Helfgott received his begin within the New York hacking scene simply earlier than the rise of the web. This put him among the many early section of cryptography fans earlier than the phrase blockchain may even rank on Google Trends.

“So the crypto punks earlier than they there was blockchain however there’s plenty of cryptography. When cryptography was within the United States what was thought-about a munition” he says.

“It was a part of the actions the place we might ship encryption codes on T-shirts to Europe after which folks can decrypt them. Which was theoretically towards the legislation which led to the decriminalisation of cryptography. Which needed to occur for the trade that we’re part of to flourish as a result of in any other case bitcoin can be actually unlawful. Yeah, so. So that was enjoyable.”

Combining this early expertise with entrepreneurship, Helfgott went into a number of start-up ventures in Web1 and Web2. This has culminated within the founding of Mad Hive in 2016.

MAD Hive and MAD community

When founding MAD Hive, Helfgott was already effectively throughout the cryptocurrency house.

“I’ve been a part of the bitcoin neighborhood since like 2012 or so. I used to be serious about having this new database know-how the place new merchandise get created that form of push the best way people work collectively in new methods,” he says.

He explains that the rise of this public mainnet was actually what drew his consideration.

“That’s the place I received actually actually fascinated. Now there’s this, this mainnet know-how that there’s a database that anybody can learn and write to. There’s this trustless structure that permits me to make sure that what I’m studying or what I’m writing to received’t be altered someplace within the center, and nobody actually owns that factor.”

As a end result, leaning into this curiosity in transparency and public verification led to the creation of the MAD Network.

MAD Network is the Layer Two blockchain created for the industrial firm MAD Hive.

“It’s a Layer Two high-speed key-value retailer that sits on Ethereum to offer the foundational know-how that Mad Hive makes use of. The Mad Network is a nonprofit basis that’s mainly making our white paper,” explains Helfgott.

As a end result, MAD Hive operates as a type of “shopper” on the MAD Network. Along with others constructing on this platform.

Much of the MAD Network’s implementations to date have been within the promoting and media house.

This is comprehensible as they’re areas which have bumped up towards critical transparency points as Web.2 has developed. Both for the buyer and for the media and promoting corporations themselves.

“So primarily when an organization desires to purchase media, perhaps desires to purchase a thirty-second spot on digital tv, there’s a excessive chance that, a ten% probability or larger that the media they’re shopping for is fraudulent,” Helfgott explains.

“Basically, the promoting ecosystem that was like constructed over the previous 20 years, oddly sufficient, is all in clear textual content with no safety inside behind the pipes. It has like plenty of folks that may have interaction in it so there’s no SSL there’s no key within the browser to show.”

As such, blockchain supplies this transparency, thereby eradicating the opportunity of fraudulent exercise. In addition, cryptography can defend consumer info, which has lengthy been handed round and offered freely on Web 2.

“The knowledge behind the scenes, identical to a river of publicly readable knowledge when you’re within the ecosystem, which creates enormous privateness issues.”

Not blockchain, merchandise relatively

As the staff works with corporations that aren’t native to the blockchain world, Helgott considers the best way one promotes using blockchain as key to gaining curiosity.

Specifically, he sees how corporations outdoors the crypto and blockchain worlds could also be cautious of know-how they don’t know or perceive. As such, he has positioned MAD Network’s choices and merchandise relatively than blockchain.

“When mad hive began, we’re providing these like industrial merchandise utilizing our MAD Network blockchain. We promoted the concept of blockchain most likely a little bit an excessive amount of. The actuality is is that this new database know-how occurs to be a blockchain and public mainnet,” he says.

“So it allows sure options in our product sheet. We don’t say blockchain we are saying fraud-free promoting. We say privacy-compliant knowledge. So they’re shopping for these options and in the event that they if their tech man desires to know how that works, we’ll comfortable to speak to him about blockchains. But we promote the options that blockchains allow. We don’t promote the phrase blockchain.”

This is efficacious, as mass adoption of a know-how will not be typically carried out when the nuts and bolts are on show.

Helfgott explains that that is obvious throughout blockchain-enabled areas, even with non-fungible tokens (NFTs).

“I feel we’re gonna see numerous stuff occur as these items normalises particularly the metaverse stuff. All the video games just like the XE Infinity Rays, issues like that’s actually the beginning of merchandise being made, not blockchain being made and actually merchandise which have that may solely exist as a result of blockchain database know-how now exists.”

Building blockchain web structure

For Helgott and the staff, implementation is the purpose for the foreseeable future. They goal to get this community they’ve constructed utilized as a lot as potential.

The subsequent step is tapping into the expansive world of NFTs, from an promoting perspective.

“Obviously, that’s a extremely attention-grabbing factor on the finish of the day is property rights on the web, digital collectibles, or issues like that, so we’re within the promoting house,” he explains.

However, that is one half of a bigger, extra elementary mission of utility.

“My private mission is form of what I simply talked about. I imagine merchandise made with the MAD Network blockchain with its honorable identification layer that isn’t managed by anybody turn into blockchain web structure to construct nice merchandise which have this ethos of this like open web open blockchain, web3 ideas. My mission is to have that utilized as a lot as potential and these new merchandise.”

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